The first key skill is the ability to engage an audience when you speak. When succesful, they will:
Give thought to your idea
Understand an important concept
Consider a new way of seeing a situation
Take on a new attitude at work
Stay interested in whatever it is you have to say!
The ability to engage people with your words builds credibility in many areas, including meetings, during project updates, at speaking events and even informal conversations.
Secondly, your ability to persuade determines whether your knowledge/talent/experience is leveraged. This is where you want people to:
Take specific actions
Support or approve your project
Spread a message for you or your organisation
Buy a product
Sign on the dotted line
Or just agree with what you have to say!
This skill determines whether great ideas are brought to life, or squandered; whether business is secured, or lost. Combining both creates tremendous impact when:
Managing people
Leading a team
Making business presentations
Talking to the media
Selling a product or professional service
Facilitating meetings, workshops or conferences
Negotiating
Living a satisfying life
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