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Would you like to engage or persuade people?

The first key skill is the ability to engage an audience when you speak. When succesful, they will:

  • Give thought to your idea
  • Understand an important concept
  • Consider a new way of seeing a situation
  • Take on a new attitude at work
  • Stay interested in whatever it is you have to say!

The ability to engage people with your words builds credibility in many areas, including meetings, during project updates, at speaking events and even informal conversations.

Secondly, your ability to persuade determines whether your knowledge/talent/experience is leveraged. This is where you want people to:

  • Take specific actions
  • Support or approve your project
  • Spread a message for you or your organisation
  • Buy a product
  • Sign on the dotted line
  • Or just agree with what you have to say!

This skill determines whether great ideas are brought to life, or squandered; whether business is secured, or lost. Combining both creates tremendous impact when:

  • Managing people
  • Leading a team
  • Making business presentations
  • Talking to the media
  • Selling a product or professional service
  • Facilitating meetings, workshops or conferences
  • Negotiating
  • Living a satisfying life

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