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Think clearly » Speak with certainty » Sell ideas » Lead effectively
Sell Ideas (with engaging questions and persuasive messages)
We live in the information overload age. To sell an idea, product or service it must stand out from the 'noise'.
We help you identify what motivates your audience and then turn ideas into persuasive and transferable messages - like an alchemist turns lead into gold.
Being persuasive or winning business doesn't require tricks or manipulation; it requires clearly articulated ideas and trust/credibility.
Whether it's clarifying a product message, developing a communication strategy or refining the 'marketing conversation' with existing clients, we can help you sell ideas or improve your sales success rate.
So does it work? How do you keep someone's attention? Gain support for ideas and strategies? Ensure that your message is persuasive?
First... Find the value 
Unfortunately, most people fail to get the value out of their head and communicate it effectively to others. The compelling idea is lost in the details while your listener's attention fades. The skill is to think before you speak and clarify a persuasive message. Then it's much easier to deliver it in a compelling way. And when you identify the full value of your idea, it's relatively easy to defuse objections and respond to tough questions.
Next... Ask engaging questions
Selling is not just about enthusiastically telling your persuasive story. It often rests on your ability to discover the preferences of your listener. When you do this well, the 'close' is a natural continuation of the conversation. The person who asks questions is in control. Vivid teaches a flexible questioning method that:
- Frames issues in a way that generates support
- Builds credibility while you speak
- Determines the stakeholders and their influence
- Helps you guide the conversation in a relaxed yet purposeful way
- Paints a vivid picture of the opportunities
- Generates more business
Your confidence improves when you know you can direct a conversation in a way that your listener sees as valuable. Call reluctance diminishes and you speak with more credibility.
Then... Sharpen your idea with structure
The human mind accepts and retains information more easily when it is structured. Uncategorised information is not easily accepted and the mind can become overwhelmed, shut down and reject the information.
Think about how your brain skips a beat when people change the structure of your phone number. They say 041 212 3156 when you know it as 0412 123 156. Frustrating? Well that's how your idea sounds without some sort of structure! We all crave structure, so when you know how to apply it, your idea becomes more persuasive.
One way Vivid uses structure is to create a message hierarchy for your business, your product/service or your public speaking career. This flexible framework helps you remember key points and direct the communication in the most effective way. Your message hierarchy also helps your listener digest and retain your idea.
Last... Consider analogies, models and visual support
There are hundreds of possible creative options to help bring your ideas to life. Be selective and make sure it supports your messages and is not just adding clutter to your compelling story. Less is often more.
"S/he who is clearest, wins".
Consider these Vivid options:
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