Key Principles

A conversation with the media is an important avenue for communication that attracts more credibility than paid advertising.

Maintain control 
Key skills include the ability to prepare for an interview, navigate the "tricks and traps" of the media, and maintain control.

Get the right message across
Being able to respond effectively when in front of a journalist, microphone or TV camera, and get the right message across helps you create and leverage media opportunities.

Get grilled by a journalist
Those with media experience may wish to be ‘grilled’ by a seasoned journalist to test and refine a message or practice navigating difficult situations.

Master the studio environment
Whether it be a radio interview, a television interview or an opportunity for a live commercial, getting comfortable with the microphones, lights, cameras and the unique elements of a studio can provide you with the confidence and credibility needed to get your information across to the audience in the best manner.

Connect with the interviewer
The ability to connect with the person interviewing you (whether it’s David Koch from Sunrise, or Tracy Grimshaw from Today) rather than just sprouting off your message has a positive impact on the audience.

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